The rumor about the iTV has been going around for a while now and rumors suggest, this might be the time the Apple TV had a refresh. Last time being in 2009. This time around the current Apple TV supports YouTube playback, iTunes downloads and Streaming radio. What concerns many people is that the packaging of the current Apple TV is minimalist, with a power cord, AppleTV and a remote. No cables are bundled together, such as an HDMI cable. I wonder whether Apple will provide that with the upcoming iTV. The iTV is said to be launched in September for $99. The iTV will run on iOS platform and might come with a built in app store, much like the iPod's. The device is cloud based and the design might be much smaller than the current Apple TV. No confirmed news of this yet, but with many rumors coming around you just might think, this is true.