While recapping all that has happened throughout 2009 and 2010, it seems obvious that Apple would take the number 1 spot, in terms of popularity in the media. There has been many products that have been introduced throughout this time and this has made Apple very popular among the media. It started with the Snow Leopard operating system releasing last year, then the introduction of the iPad along side new iPod's and a new iPhone. Apple is at the 15 percent mark when it comes to the total amount of technology news offered in the media, and they are quite a bit ahead when compared to their competitors Microsoft which stand at 3 percent. It is no wonder, because of Apple creating products which people actually like and the fact that they don't update their products that often, could be the reason why Apple is such a hype in the market.