It's not the first time this has happened to an Apple product, it had also happened to the iPad when it was about to be released. Not only that but the iPad was also delayed internationally. The Apple TV which was expected to come around the end of September, early October has now been delayed till mid October. Shipping time according to Apple's site is around 3 weeks. Meaning around mid October. There were many people who had also pre-ordered an Apple TV, but Apple is planning to offer refunds, to those who did because of the delay. Could this be because of the fact more people ordered than the amount they had manufactured, or is it because of deals Apple is trying to work out with tv networks? We aren't sure yet, but I believe it won't be as big as all the other iOS devices.