So many people had rumored the Apple TV would be releasing late because of the fact on the site it had stated 2-3 week shipping, it still remains the same online, but the Apple TV is now here in stores and many people have already gotten their hands on one. I wanted to share with you my thoughts on the newly released Apple TV.

First of all looking at design, I have to say that it looks like a huge step up from the previous Apple TV. I personally found the older one too large in length and the color scheme on the older one didn't really pursue me into buying one. But looking at the newer design, everything has been cleared up and it looks very simple and best of all small. The black color scheme it has looks very nice on it and it is somewhat made of plastic which you can see through the inside components. A prominent little indicator light shows up once the machine is on, and through that "see-through" plastic you can make out an IR port which allows for handling the remote. The nice black matte finish on the top with a somewhat rubberized bottom makes it look nice and won't move around too much. But one design flaw that I find would be the fact that it is so light and small that twisted wires plugged in, will often move the Apple TV to an awkward angle and that can be a pain. It feature an HDMI port, Mini USB, Optical Audio, Ethernet and power. The overall look is very "Apple like" and you know what to expect: sleek with curved sides and very nice to look at.

Now looking at the software side: It has a very clean user interface, in which it is very easy to understand, and scroll through different show titles. The library of tv shows is a bit disappointing and the fact that the Apple TV is only limited to renting isn't that amusing. It also offers Netflix streaming and the ability to watch YouTube videos. Though you can also connect it to your iTunes library, to stream shows you like. One feature which we will have to wait till November would be the AirPlay feature, meaning you can run apps directly from your handheld iOS device onto your Apple TV. We will have to wait and see what that will be like. Videos are limited to 720p but that will be fine for most people.

Pricing wise at $99 we are looking at a very good priced Apple TV, this will sell well, I just hope that there is a more variety of shows offered and thus making it worthwhile.

The packaging for the Apple TV, is always pleasing with any Apple product, the box is extremely small and features the Apple TV, power cable, remote and instructions manual. I wasn't too happy with the fact that Apple does not include an HDMI cable, so unfortunately it isn't ready out of the box, you will require an HDMI cable.

So overall looking at the up's and down's I think overall the Apple TV is a good update, just hopefully we can see a better, more selection of tv shows and movies. Also I hope that Apple includes more accessories along with the Apple TV, as it saves the hassle of having to buy a separate HDMI cable.

SAN FRANCISCO - SEPTEMBER 01: Apple CEO Steve Jobs holds the new, smaller Apple TV device as speaks during an Apple Special Event at the Yerba Buena Center for the Arts September 1, 2010 in San Francisco, California. Jobs announced upgraded versions of the entire iPod line, including an iPod Touch that includes a camera. He also showed the new iTunes version 10 and the release of the second generation of Apple TV. (Photo by Justin Sullivan/Getty Images)